Who We Are
As Thailand’s Leading
Telecom-Tech Company
True Corporation empowers people and businesses with connected solutions that advance society sustainably. True’s world-class voice and data services enable a lifestyle ecosystem of global entertainment, exclusive privileges, and seamless connectivity. Through our AI-augmented innovation, we contribute to a more productive, healthier, and safer world. This is why over 50 million customers trust True Corporation to stay connected and capture new opportunities at home, at work or on the go.
Our Vision
To be Thailand’s leading telecom-tech company, advancing the lives of Thai people sustainably and propelling businesses to the forefront of the digital economy.
51.9
million
Mobile subscribers
(Q4’23)
10.5
million
5G mobile subscribers
(Q4’23)
Our Strategy
True’s vision to be a telecom-tech leader will be accelerated by AI. With the best network in Thailand, the largest data pool, and the richest ecosystem of services True is ideally positioned to harness AI for rapid innovation. AI will support our ambitions to bridge digital gaps, enable limitless opportunities, and support sustainable development.
True’s strategy rests on three-must win battles to ensure
the company’s teams act in unison, driven
by shared ambitions for
One Team, One Future
NO.1
World-Class
Customer Experience
Number one network with all-in-one service.Modernizing True’s network and customer service channels for more reliability, speed and personalization through AI-powered systems.
NO.1
Digital Growth
Champion
Your “Everyday Living Tech” and smart business enabler. Enabling the limitless possibilities of AI, IoT and 5G for entertainment, health, productivity, connected devices and much more.
NO.1
Future-Ready
Performance
Transforming our teams for profitability and innovation. Delivering sustainable business performance and profitability thanks to highly effective teams ready for AI-augmented work.