Our Strategy
True’s strategy rests on three-must win battles to realize our ambition to be a telecom-tech leader that empowers people and businesses to get the most out of technology.
No.1
telecom-tech
company
in Thailand
49.3
subs
Q3 2024
No.1
Most Sustainable
Telco
in the World
( sixth consecutive year )
Digtal Growth
Champion
Your “Everyday Living Tech” and smart business enabler.
Enabling the limitless possibilities of AI, IoT and 5G for entertainment, health, productivity, connected devices and much more.
World-Class
Customer
Experience
Number one network with all in one service.
Modernizing True's network and customer service channels for more reliability, speed and personalization through AI powered systems.
Future-Ready
Performance
Transforming our teams for profitability and innovation.
Delivering sustainable business performance, innovation and profitability driven by our effective team's adaptability and readiness for augmented work